Pain points

There’s a new kind of salesmanship in town, and I think I like it. When I can find it, that is. Not long ago, I received an assignment to write about a new company that offers sales training. Pretty standard stuff, I thought, so I scheduled the interview and...

Pulling a Truman

People are grousing about the price? Sounds like a sales problem to me. Customers don’t understand our product? Sounds like a sales problem to me. No one came to our seminar? Sounds like a sales problem to me. One customer thinks another customer is getting...