Trading places

change your lifeEarlier this week, a woman I admire bravely hugged her 14YO son goodbye as he set off on a European adventure. Underneath a healthy dose of momma-trepidation, she’s thrilled for him to have this experience. We’ve had a few conversations about what he’ll gain from it, and I–for the millionth time–thought, We need more international youth exchange programs.

Then this morning, a colleague forwarded an article about the Christian church struggling to come to terms with racism. (You can read it HERE, if you’re interested.) It’s crazy to me how segregated the vast majority of American churches remain, and I thought, We really need a church exchange program.

Somehow that thought took me back nearly twenty years, when I was a young whippersnapper with all the answers at a global company. Every time someone from a non-US location would visit or one of my American colleagues would grouse about someone from “over there” just not getting it, I’d think, We really need a business exchange program. In fact, I even tried to float it by HR a couple of times.

Then I remembered that a couple of months ago, while I visited the parent company of my current employer, I was confronted by the diversity of the different lines of business housed in each of our subsidiaries. I found myself surprised at how uninformed our parent was about what we do, and vice versa. Again I thought, We really need a company exchange program.

It seems to have become second nature for me to think of a culture swap any time communication or behavioral hurdles arise, and I thank my experience with youth exchange for that. You see, immersing oneself in a different culture–whether it be geographical, religious, commercial, racial, or pretty much anything else–allows you to get a little bit closer to understanding the why in someone else’s actions. It also breaks relationships into individual encounters, rather than sweeping judgments about a broader group. It not only shapes the person going on the exchange, but also the people receiving her on the other end.

If I had to pick a metaphor to describe the effects of exchange, it would look something like this video that went viral yesterday (PLEASE watch it):

https://www.nbcnews.com/widget/video-embed/1254293059903

As the winning pitcher consoles the friend he just struck out, I’m internally screaming YES! YES! YES! We CAN be friends with someone on a different team.

So get out there and explore someone else’s world. Get to know your neighbors, near and far. Spend time with people who don’t look/think/eat/believe like you. They might be across the ocean or across the street. We don’t always have to agree, but we’ll all be better for it.

P.S. Thanks, Amy, for giving your son this incredible gift.

P.P.S. Here’s a link to another article, shared recently by a friend. Kumbaya, everyone.

Advertisements

Easter eggs

Easter-EggsSomething popped up on my Facebook feed the other day that I can’t get out of my head, and not in a good way.

XX days till Easter! Have you ordered your FREE tickets yet?

A church pimping tickets for its Easter service?! They did the same thing at Christmastime, too.

In the interest of full disclosure, the church makes it clear that the tickets are free, and a couple of friends have told me that the tickets are just for number-planning purposes. I’ve been assured they won’t turn anyone away.

It still doesn’t feel right to me.

From a marketing perspective, I get it. Issuing tickets combines implications of limited time and limited supply to create a sense of urgency. It can be an effective tool to make people want to jump in and commit right away.

But this is church. Church.

And while I’ll be the first to admit that my faith is pretty lapsed right now, this isn’t right. The mission of the (Christian) church is to save the lost. Tickets are for people who already want to be there, not those who may be inclined to slip in unnoticed to see what they can find to help with their struggles. Or people with questions they don’t know how to ask. Or people looking to make some kind of change. Generally those people are much more tentative, and tickets make it a BIG DEAL.

I’m told that this church won’t turn anyone away who doesn’t have a ticket, but I’ll wager that people who are not in-the-know will assume otherwise. If you were driving by a church that had “Call 555-1212 to get tickets to our Easter service!” what would you think? And if you decided on Easter Sunday to find a service–as many people do–I’ll bet you don’t land at that church. You’ll probably assume it’s too late because you didn’t call ahead. I know I would.

What about the argument that issuing tickets is for number-planning purposes only? My response has four letters: WWJD? For those of you familiar with the New Testament–the foundation of the Christian church, like the one I’m addressing here–think of the loaves and fishes story. There’s a clear answer to WWJD: he’d preach away and let the crowd gather, the bigger the better. Everything else eventually took care of itself.

You can tell me all you want that the come-as-you-are approach is not realistic, but remember, the church embraces the NT as fact. It is supposed to base its teachings AND actions on it.

I’m not inviting religious debate here. I’ll have whatever discussion you want in private, but not here. My point, as always, is that WORDS MATTER. The words “get your tickets” are a communications snafu for a church.

Sure, they create a sense of urgency to commit to the Easter service, but only for those already planning to attend. For everyone else, they create a barrier. They’re off-putting.

Believe it or not, I think more churches should apply marketing principles to their outreach efforts; there are so many ways to generate interest. But the right tactic has to be selected for each effort, whether you run a church, a business, a school, a club, or anything else.

Unfortunately, that church laid an egg on this one.