As you might expect, my recent job change brought a few surprises with it. Realizing how challenging it is to be new at everything. Opening my closet door to find to find a stockpile of clothing that no longer seems appropriate. Being able to have lunch with my mother during the workday for the first time ever. Struggling to find a new writing routine. Something that surprised even my surprised self, however, was the attention generated by the announcement of my new venture.
My new company announced my arrival with a press release–pretty standard fare. In my previous position, I had even written several of those for others. The part that surprised me was the way others viewed the PR as a marketing opportunity. My grad school alma mater tweeted it to tie the success of an alumna to its own value. A local auto dealership sent me a letter outlining the advertising opportunities it offers. The Jehovah’s Witnesses sent me several tracts and a handwritten note that tried desperately to explain a nebulous connection between them and my new job. I found this all very fascinating.
I did, however, find one missive to be very well executed. I received a tasteful, well-written note from an upscale restaurant offering nothing more than congratulations–and a $25 credit with no strings attached. Brilliant. No gimmick, no expectation. The restaurant gave something to me; it didn’t expect something of me. Now, $25 won’t go far at that particular restaurant, but the gesture does make me inclined to pay it a visit.
What a terrific illustration of the potency in valuing people, of being willing to give in good faith in order to build a relationship, of giving people reasons to want to come to you, not to have to.
There’s a lesson in everything, even one little note.
P.S. Click on the photo above and read the card if you have a chance. What it said made all the difference. Words do matter.
That IS a brilliant idea!! I’ve never seen a restaurant do anything like that before, and I love it!
Thanks, Amber! How I’ve missed our cyber exchanges, brief though they are!
Lol you’ve been just a tad too busy to blog much – you know, one or two small changes happening, no big deal 😉
Was so happy to see your name pop up in my blog feed this morning! Welcome back!!
Great! you deserve this beyond your profession. Congrats Ma’!
Gracias, amigo! We need to catch up soon.