As you might expect, my recent job change brought a few surprises with it. Realizing how challenging it is to be new at everything. Opening my closet door to find to find a stockpile of clothing that no longer seems appropriate. Being able to have lunch with my mother during the workday for the first time ever. Struggling to find a new writing routine. Something that surprised even my surprised self, however, was the attention generated by the announcement of my new venture.
My new company announced my arrival with a press release–pretty standard fare. In my previous position, I had even written several of those for others. The part that surprised me was the way others viewed the PR as a marketing opportunity. My grad school alma mater tweeted it to tie the success of an alumna to its own value. A local auto dealership sent me a letter outlining the advertising opportunities it offers. The Jehovah’s Witnesses sent me several tracts and a handwritten note that tried desperately to explain a nebulous connection between them and my new job. I found this all very fascinating.
I did, however, find one missive to be very well executed. I received a tasteful, well-written note from an upscale restaurant offering nothing more than congratulations–and a $25 credit with no strings attached. Brilliant. No gimmick, no expectation. The restaurant gave something to me; it didn’t expect something of me. Now, $25 won’t go far at that particular restaurant, but the gesture does make me inclined to pay it a visit.
What a terrific illustration of the potency in valuing people, of being willing to give in good faith in order to build a relationship, of giving people reasons to want to come to you, not to have to.
There’s a lesson in everything, even one little note.
P.S. Click on the photo above and read the card if you have a chance. What it said made all the difference. Words do matter.