See-through marketing

Last week when I wrote about (figurative) transparency as a marketing tool, little did I know that I would soon discover a literal application of the same concept. I bought a new vacuum this weekend; my old one finally gave out after almost two decades of service. Vacuums these days certainly have a different look than... Continue Reading →

The art of language

Most of us speak many different languages. I speak 10-year-old girl and 13-year-old boy, though often not very well. I speak marketing and communication, sometimes with an industry- or project-specific accent. I speak disinterested potential customer and haughty consumer. I speak sports fan and running enthusiast. I speak intimate friend and pleasant acquaintance. At least, I... Continue Reading →

On a mission

In yesterday's post, I talked about the importance of bringing passion to your job. It's easy to buy into that theory when the job involves fun stuff like planning a Super Bowl or marketing Apple products or creating ad campaigns. But what about when the job involves selling hearing aids or running a security company... Continue Reading →

A SUPER experience

In case you're wondering, I had a great SUPER time in Indianapolis on Super Bowl weekend. The city did a fantastic SUPER job with every detail that I could see, including replacing positive descriptors such as great, fantastic, nice with the word SUPER at every possible opportunity. "Have a SUPER day!" rang out at the close of every... Continue Reading →

Think it through

I never know what I'm going to find in an airport. I've stumbled across some great ideas, as well as some that have left me shaking my head. Vino Volo, for example, offers a sip-it-and-ship-it wine bar concept where travelers can comfortably await their next airplane flight while sipping a wine flight, accompanied by some... Continue Reading →

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