Leave a message at the tone

When I pick up my voice mail at work, certain messages always leave me mildly annoyed. Interestingly, these messages aren’t rude or obnoxious; in fact, they’re very often left quite genially and with the best of intentions. They usually go something like...

Don’t forget to have fun

A long time ago, a former company executive had compiled some guiding principles which everyone was to understand and follow in our jobs. They were good stuff, twenty-some entreaties such as the customer is king, dot the Is and cross the Ts, and if it’s not...

Rules of the road

Since I started biking with minor seriousness a couple of years ago, I’ve really learned a lot. For the most part, I ride on quiet country roads with little traffic, but I still have to be vigilant. Where and how I position myself on the road makes a big...

I got it!

If you’re trying to field a softball, you can’t get out of the way, close your eyes, cringe, or hesitate. The only way to make a play is to keep your eye on the ball and get in front of it, putting your body squarely between the ball and where it is trying...

It’s not magic

Years ago when I first joined the communications department at my company, one of the first things my boss told me about creating collateral materials, planning trade shows, and the job in general was, It’s not magic. I initially found that somewhat perplexing....