Lately my posts have been reminiscent, so I’ll take a break from looking deep into my past to talk about a more contemporary success story.
About six months ago, I read a blurb in the local paper about a new bakery opening near my home. The foodie in me reacted joyfully, and I made a mental note to check it out as soon as possible. When my kids and I left a nearby cinema soon thereafter, we determined that a sweet treat would be a perfect way to end the evening and so made haste to the new bakery.
Alas! The door was locked. According to the sign, we had arrived about five minutes past closing time. Disappointed, we opted for visual gratification and stared through the window at the croissants, scones, muffins, and macaroons in the bakery case.
With our hands cupped to the sides of our heads and our noses pressed to the glass, we must have looked desperate to the owner and her husband who were still inside, tidying up from the day’s business. To my great surprise, she gestured to us to ask whether we wanted to come inside. While I was shaking my head to politely decline, my nine-year-old was exuberantly bobbing her head in affirmation.
Amanda, as she quickly introduced herself, opened the door and ushered us inside. She answered our questions, shared her ideas for the shop, talked to my junior-foodies about favorite flavors and restaurants, and generally made us feel welcome, though she was clearly exhausted from the daily rigors of a start-up business. In fact, she even seemed happy to have us there. We walked out with a sleek white bakery box filled with newly-purchased treats–which were, by the way, delicious.
The story isn’t over. The next time I visited the bakery, Amanda remembered my name–as she has every time since then. When my kids aren’t with me, she asks about them. When they are, she addresses them individually, and she often compares food notes with my daughter. If she’s not sincere, she certainly has me fooled.
I’m really pulling for Amanda’s success. She has cracked the code for genuine service by making connections with her customers. She’s got a fan in me, and besides that, her croissants will knock your socks off.
(If you want to check it out, visit the Madeleine’s Bakehouse website or Facebook page–and no, I’m not affiliated with Madeleine’s in any way other than my addiction to croissants.)
Tammy,
You should see the smile on my face right now! Thank you so much for the post and for all your kind words! It is a joy to have you and your children in the shop, and I am genuinely excited when I see you come in! I can’t tell you how much it means to me to see you and your family so excited and supportive of my new shop! Thank you again for everything!
Looking forward to seeing you again soon!
Amanda
Tammy, I too have enjoyed Madeleine’s Bakehouse’s croissants and I wholeheartedly agree. They are the best croissants I’ve ever had the pleasure of eating. They are so flakey and and buttery. I’m thinking I’m over due for a trip to Madeleine’s Bakehouse!